UTM Link Builder — Free Tool
Build UTM-tagged URLs to track your social media campaigns in Google Analytics. Add source, medium, campaign, and more.
The destination URL
Where the traffic comes from
Marketing medium or channel
Name of the campaign
Paid search keywords (optional)
Differentiate ads or links (optional)
Generated URL
Your UTM-tagged URL will appear here...
UTM parameters help you track which campaigns, sources, and mediums drive the most traffic in Google Analytics.
Features
- Auto-generates UTM parameters
- Campaign source, medium, and name
- Optional term and content fields
- One-click copy of tagged URL
UTM parameters explained
| utm_source | Identifies the traffic source (e.g. facebook, newsletter, google) |
| utm_medium | Identifies the marketing medium (e.g. social, email, cpc) |
| utm_campaign | Identifies the campaign name (e.g. spring_sale) |
| utm_term | Identifies paid search keywords (optional) |
| utm_content | Differentiates ads or links pointing to the same URL (optional) |
How to use this tool
- Enter your destination website URL in the first field.
- Fill in the campaign source, medium, and name — these are the required UTM parameters.
- Optionally add campaign term and content for more granular tracking.
- Copy the generated URL and use it in your social media posts, emails, or ads.
- Track results in Google Analytics under Acquisition > Campaigns.
- Want to track all your social posts? Create a free BulkPublish account to schedule and publish across all platforms.