engagementcalculatoranalyticsmarketing

Engagement Rate Calculator — Free Tool

Calculate your social media engagement rate instantly. Compare against benchmarks to see how your content performs.

Features

  • Instant engagement rate calculation
  • Benchmark comparison (low/average/good/excellent)
  • Individual metric breakdowns
  • Multi-platform support

How engagement rate is calculated

Formula((Likes + Comments + Shares) / Followers) x 100
LowBelow 1%
Average1% - 3%
Good3% - 6%
ExcellentAbove 6%

How to use this tool

  1. Select the social media platform you want to calculate for.
  2. Enter your total follower or subscriber count.
  3. Enter the number of likes, comments, and shares for a post or time period.
  4. Optionally enter views for additional context.
  5. See your engagement rate instantly with a benchmark comparison.
  6. Want to track engagement over time? Create a free BulkPublish account to monitor your social media performance.