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CPM & CPC Calculator — Free Tool

Calculate CPM, CPC, CTR, CPA, and conversion rate from your ad campaign data. Measure ad performance instantly.

CPM
Cost per 1,000 impressions
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CPC
Cost per click
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CTR
Click-through rate
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Enter ad spend and impressions or clicks to see results

Features

  • CPM (cost per 1,000 impressions)
  • CPC (cost per click)
  • CTR (click-through rate)
  • CPA and conversion rate (optional)

Metrics explained

CPMCost per 1,000 impressions — (Spend / Impressions) x 1,000
CPCCost per click — Spend / Clicks
CTRClick-through rate — (Clicks / Impressions) x 100
CPACost per acquisition — Spend / Conversions
Conv. RateConversion rate — (Conversions / Clicks) x 100

How to use this tool

  1. Enter your total ad spend in dollars.
  2. Enter the number of impressions your ad received.
  3. Enter the number of clicks.
  4. Optionally enter conversions to calculate CPA and conversion rate.
  5. See all metrics calculated instantly in the results panel.
  6. Want to track campaigns? Create a free BulkPublish account to manage your social media advertising.